NATALIE KAHN
Growing up in San Diego, CA, I always dreamed about attending college on the east coast with its unique charm and character. I have had the honor of attending Boston University, from which I graduated in May 2018 with a Bachelors of Science in Communications, with an emphasis in Public Relations. During my time at BU I had the opportunity to take classes taught by amazing thought leaders in the industry, to work in London through BU's Study Abroad program, and complete internships at agencies and in-house for companies in Boston, LA, and London. I've also been able to be a part of BU's award-winning student-run PR Agency, PRLab.
In my free time I can be found traveling, hiking, taking my dog to brunch, and enjoying the beautiful weather in California!
ABOUT ME
I am a recent graduate of Boston University's College of Communication, with experience in influencer relations and social media management. I am interested in an array of different industries, including lifestyle and food and beverage brands. I am actively seeking employment in California after enduring four Boston winters.
ACCOUNT EXECUTIVE, BOSTON UNIVERSITY PRLAB
January 2018 - May 2018
I worked with a team to produce online and traditional content for the client M&M Elite Events, a Boston-based wedding and event planning company. We worked to increase followers on all social platforms, improve user experience on the website, and expanded the overall client base.
- Created detailed weekly social media calendars, and a campaign for Facebook, Instagram, and Twitter
- Increased social following by 10%
- Secured two social influencer collaborations and one traditional media placement
- completed eight original blog posts for the company website to increase engagement and position client as a thought leader
- Redesigned website to improve user experience and SEO efforts
SOCIAL MEDIA OUTREACH INTERN, SALTED KITS
June 2017 - August 2018
I worked with social media influencers to collaborate and increase social and online exposure of the brand, as well as client base. I managed gifting and tracked overall growth in social coverage. I worked closely with the cofounder to expand influencer relations of the company and increase social engagement and awareness.
Responsibilities:
- Managed gifting for the brand
- Collaborated with various Instagram influencers
- Tracked increased social media exposure of the brand
- Placed product socially and online
FASHION PR INTERN, PURPLE PR
February 2017 - April 2017
As part of the BU Study Abroad London Internship Program, I worked at the bustling London flagship office at Purple PR in their fashion department.
- Organized incoming and outgoing sample requests from stylists and editors
- Helped plan and execute press days, product and partnership launch events
- Created detailed media lists and kits
FASHION AND VIP SERVICES INTERN, PURPLE PR
June 2017 - August 2017
After my time at Purple London, I transferred to their newly established LA office. Here, I was also able to work with the Beauty and Lifestyle departments. I helped plan product and partnership launches, managed gifting, and incoming and outgoing sample requests from stylists.
- Collaborated with influencers and stylists to place product for clothing and lifestyle brands such as Athleta, Miansai, Raquel Allegra, and DKNY.
- Created and organized media lists to contact press quickly and efficiently.
COMMUNITY OUTREACH INTERN, AMERICAN HEART ASSOCIATION
June 2016 - August 2016
I worked with the Community Outreach Director to increase community awareness in the Greater Boston Area.
-Planned events to bring awareness and help fundraise for the American Heart Association
- Assisted in gathering data and updating retention reports.
- Worked to bring heart healthy food and activities to corporate companies.
WORK SAMPLES
With my PRLab team, I developed a detailed PR Plan for the client M&M Elite Events to increase traditional and social media exposure for the brand.
My team and I created a detailed social media calendar for each week, highlighting all the services M&M Elite has to offer and increasing engagement with posts.
At the end of the semester, we detailed what we had achieved for the client M&M Elite Events.
My team and I created eight ready-to-post blogs for the company website, to position our client as a thought leader in the event planning industry.
REFERENCES
JENNIFER AKOTO
Purple PR
Jennifer was my supervisor while I completed my internship in London at Purple PR. She oversaw my projects and work.
SASHA SALINGER
Cofounder, Salted Kits
Sasha was my supervisor while I was the social media outreach intern for Salted Kits. She managed my work with influencers and gifting.
SCOTT GREENBERG
Journalist, Family Business Specialist
The Vine Guy, Greenberg, Wexler, and Eig, LLC
Scott is a friend who has been a mentor to me in my academic and professional career path.
ACADEMIC EXPERIENCE
BOSTON UNIVERSITY BACHELORS OF SCIENCE IN COMMUNICATION; EMPHASIS PUBLIC RELATIONS
I have taken a variety of public relations and liberal arts classes that have equipped me with a knowledge of the current landscape of the PR industry.
September 2014 - May 2018
CONTACT
Thank you for visiting my site! Please feel free to get in touch with any questions.